Individuals wishing to confirm their knowledge and skills related to dealing with the image of companies with a certificate will find the qualification "Building the image of the employer (employer branding)" included in the IQS from now on.

Building the image of the employer (employer branding)

The holder of the qualification "Building the image of the employer (employer branding)" is prepared to create a positive and attractive image of the organisation as an employer. Communicates using employer branding terms and describes the process of building the organisation's image as an employer. Using knowledge of employer branding, he/she conducts an analysis of the perception of the employer's image in the external environment and in its internal environment. Prepares a strategy for building the employer's internal and external image. For the implementation of the strategy, he/she selects activities that support building the organisation's image as an employer in the external environment and in its internal environment, and plans how to monitor the effectiveness of these activities.

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